Video game poster said to incite violence
A UK advertising watchdog has ordered the removal of a video game poster from circulation on the grounds that it “incites violence”.
The Advertising Standards Authority (ASA) ruled that a poster for Mortal Kombat: Deadly Alliance was irresponsible and likely to incite people, especially children, to violence.The ASA had received 15 complaints about a scene from the poster that showed a hooded black youth wiping his bloodied hand on the shoulder of a white businessman with text stating: ‘It’s in us all’.
It found that the image confused real-life crime with a game, ruling that the poster was distressing and likely to cause offence.
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Midway Games must now consult an industry advice body before advertising again.
– BBC, Video game ad ‘condoned violence’.